“There’s a rationale for this on console where there’s enormous investment in hardware, often sold below cost, and marketing campaigns in broad partnership with publishers. “The 30 per cent store tax is a high cost in a world where game developers’ 70 per cent must cover all the cost of developing, operating, and supporting their games,” he explains. To those who are downvoting, here's Epic's CEO on consoles: When they start dying, the platform is in trouble." "As the folks at Microsoft used to say in the early days of the Xbox, developers are the canaries in the coal mine. I found this quote which I think is quite fitting: Plus as an added benefit, Japan has now started an antitrust investigation against Apple after various smaller Japanese game studios (most of them Unreal Engine customers) have come out in support of Epic:Īnd lastly, the combination of pressure on Epic together with the looming iOS14 update have made iOS a lot less attractive for mobile game studios, most of whom traditionally used advertisements to subsidize free players:
Meanwhile, Epic now has a very good reason to collect a working email address from every past iOS customer, which they can immediately use to offer the customer a 20% rebate on future purchases if they buy directly through Epic and circumvent the Apple tax. So I predict another wave of upset users, this time it'll be the people that purchased through Apple and were then attempting to play elsewhere.
Some of those users switched to playing Fortnite on a laptop or Android phone instead, but of course they were still using Sign in with Apple if they had originally created their account and paid for items on iOS. I can't help but think that the whole thing is playing out exactly like Epic had hoped.Īfter Apple kicked Fortnite from the iOS store, there was an outcry of people who had previously spent money on it through Apple's in-app purchases and now wanted a refund.
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